“I realized that there is an alternative to hair care.”
With so many products out there, how do we know what’s good for our hair? How do we choose what works for us? Most of the products in the stores are just for commercial sales; they don’t improve or maintain healthy hair. Most products contain synthetic components that damage our hair and our health. Women have been doing their research and the recent trend of being healthy inside and out is slowly affecting every part of our lives, even our hair. Erene Morgan saw the need for alternative hair care about 4 years ago. “After being in the industry for 25 years and breathing in so many chemicals over the years, I became ill. I realized that there is an alternative to hair care. I wanted to create an alternative to hair care. So I did research on plant based ingredients. I realized that you can have healthy hair using plants.” That’s when she decided to embark on a new journey, one that will benefit all women.
Locsuria Haircare System(LHS) consist of 5 products that contain ingredients that are essential for hair growth. Many products contain, Butyrospermum Parki (Shea Butter), Glycine Soya (Soya Bean Oil), Cocos Nucifera (Coconut Oil), Sammondsia Chinesis (Jojoba Seed Oil), Ricnus Communis (Castor Oil), Tocopherol (Vitamin E), Rosmarnus Offcnalis (Rosemary Oil), Cymeopogon Schoenanthus (Lemongrass Extract Oil), just to name a few. All of her products are free from Sulfates, Parabens, Dyes, Petroleum, Mineral Oils and Synthetic Chemicals.
I had the opportunity to sit down with Erene to discuss balance, business and Locsuria.
Renee Melissa: Tell me about Locsuria.
Erene: It’s a natural hair care line that was developed because of personal necessity. There are 5 products: Detangling Leave-In Conditioner, Moisturizing Conditioner, Moisturizing Shampoo, Purifying Shampoo and Hair Tonic.
Renee Melissa: Why was it important for you to start Locsuria?
Erene: Whatever we put on our skin, we absorb. I wanted something less damaging to our overall health as well as maintain healthy hair.
Renee Melissa: How did your Caribbean background play a role in developing this line? Did you consider the plants you were surrounded by as possibilities?
Erene: Absolutely. I grew up with aloe vera, shea butter as well as rosemary and nettle, which are essential to growth of our hair and to maintaining the health of our hair. Knowing that, the next steps were to develop a product that contained these items. So I did my research.
Renee Melissa: What has starting your own business taught you thus far?
Erene: That there will always be ups and downs but I had to remain authentic to me and my goals for Locsuria. It made me do more research and the doors shutting on me made me want it more and that I really had a passion for this. I wanted to create a product that you would see results without damage.
Renee Melissa: What is the biggest misconception we as women have about our hair?
Erene: Black women: that it can’t grow past a certain length. Caucasian: that you have to wash your hair daily.
Renee Melissa: What has been your biggest challenge with starting this line?
Erene: Doing it all by myself, while maintaining my role as a mother and operating the daily functions of a salon owner and the lack of initial support. It was also funding and marketing the product as well as the testing process. You have to know how to combine the ingredients that would work on all hair types.
Renee Melissa: How long was the testing process?
Erene: It took about a year
Renee Melissa: What’s next for Locsuria?
Erene: I would like Locsuria to be in every household. And I would like it to be a brand name product known internationally. That’s what I want for Locsuria.
Renee Melissa: What’s the best advice you’ve ever received?
Erene: The best advice came from my mother who told me “Whatever you choose to do, do it at 100 per cent!”
Renee Melissa: Where can we find your products?
Erene: You can visit the website and purchase directly from there. Also, we’re in the process of listing the outlets on our website so that everyone can get their hands on the products, wherever they are.
Locsuria is suitable for everyone and is effective on all hair types. The plant based ingredients allow this product to work on a variety of ethnicities and hair textures. We tested the products out on our lovely COCO Contributors. Here’s what they had to say!
- Website: www.locsuria.com
- Phone: 416-759-7883